We created an extremely simple, understandable and effective brand name for Aniyorum, an online memorial startup, based on the platform’s “Commemoration” and “Comment” modules on behalf of the person commemorated.

We set out with the aim of creating a generic and symbolic logo design for I Understand and we found the results to be extremely satisfactory. We came up with a secret branch of flowers and a commemoration within the quotation marks, which are based on mirrored quotation errors that remind us of the concepts of comment, mention, narration and a flower drawing, which is one of the global equivalents of the concepts of “commemoration”.